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The Ensure Story - A Healthy Foundation

From Abbott’s beginning more than 100 years ago, Dr. Wallace Abbott and the company’s early founders championed the importance of scientific investigation to benefit patients. The Abbott commitment to healthcare professionals and their patients extends to providing up-to-date nutrition resources as well as scientifically advanced products.  When Ensure was first introduced to the US market in 1973, it was the first medical nutrition product for adults. Over the years, Ensure formulations have been based on nutrition science and clinical research studies.

Ensure also keeps pace with the latest nutritional discoveries and trends. As roles for nutrients such as choline and selenium were newly recognized, these ingredients were built into the Ensure formulation. With its science-based foundation, evolving formulations, and long-standing use, Ensure has become an established and trusted brand among healthcare professionals. Abbott Nutrition will continue to evolve and invest in the Ensure product family, meeting healthcare professionals’ and patients’ needs by using science to improve nutrition.

Ensure was designed to treat or prevent malnutrition in patients recovering from illness or surgery and the elderly. These individuals are most at risk for malnutrition and therefore can most benefit from a product designed to improve their recovery, help them maintain a healthy body weight, and improve their overall nutritional status and quality of life. Secondarily, Ensure is a product that has relevance for healthy aging adults. These adults are looking for a way to manage their nutrition to improve their overall health and support their immune, cardiovascular, and skeletal systems. For them, Ensure is a way to improve their overall nutritional status to stay active and healthy now and in the future.

Nutritional Insurance

Those recovering, the elderly, and health conscious adults are all seeking health through nutrition. By prescribing Ensure, you can provide this nutritional health insurance to each of them.